Instagram and hidden likes

The statement is catchy and, let's say, conceptual, and therefore hyped. But what's more important is that such a possibility really exists and this is not informational noise at all.

The first to announce that Instagram will disable the display of likes in the future was Jane Manchun Wong, a mobile application specialist working with Instagram insiders.

Strictly speaking, we are not talking about disabling likes. Users will simply no longer be able to track their number and origin. But this does not make it any easier, because likes have served as a metric for the popularity of posts since the application was launched and directly influenced their ranking.

How will the mechanism for displaying posts in the TOP change if likes are hidden? How popular will the buy 30 Instagram likes service be then, and will this promotion method be advisable at all? We do not promise answers to all questions, but let's figure out what objective information we have at the moment.

“Hidden likes feature”

This is the name of the feature that is currently being actively tested by Instagram developers. Its essence is that the ability to like a post will not go anywhere - it will be possible to do it as before, but now no one will know how many likes the post has and whose likes it is. The author of the post won't know that either.

Jane Wong explained that Instagram management does not like the current trend of “chasing likes”, when the content of a post is not as important as its popularity, and the latter does not always reflect the former. A good example is the thrash content from Stories, where people do unthinkable things just for the sake of likes, not the content itself.

It is clear that in this way today it is quite easy and fast to promote the page. Thousands of people earn good money on this, especially if you simultaneously buy 30 Instagram likes and related services. This is a long-established mechanism, the effectiveness of which is confirmed by successful SMM-promotion.

Therefore, it is natural that users were outraged by such information, because likes are the main weapon in the competitive struggle for the audience. On the other hand - the position of the developers is fair, because today content is really not as valuable as its popularity. And very often people like a post not because it is interesting to them, but because it is popular, because it was liked by authoritative users.

It is important to note that the developers themselves have confirmed - the new design of the application, which excludes the possibility of viewing likes, already exists, however - so far it has not been tested. This means that we should not expect a “coup” in the coming months.

There is another point - both Wong and Instagram representatives confirmed that the likes feature itself is definitely staying for now, moreover - no changes to the ranking algorithm are also expected. There is no other information on this issue at the moment, but, drawing a conclusion from the above, it is fair to assume that likes will affect the popularity of the post and the author's page as before and to the same extent.

From the SMM point of view

So, what we get is that if the “hidden likes” function is introduced, the algorithm of ranking and determining the popularity of posts and channels will not change, but we will not be able to track who liked the post we are looking for and when. We won't even know how many likes it has gotten in total.

And this, as we realize, is a serious problem. That is, from the point of view of SMM conceptually nothing will change: you want to be in the top – buy 30 likes by increasing the “specific weight” of your page to make it as high as possible in the overall rating.

But there is a downside to this coin - with the “hidden likes” function, advertisers will not be able to evaluate the volume of response and the percentage of fakes. Accordingly, the question arises about the feasibility of ordering advertising from popular bloggers, and for the vast majority of them it is the main article of income.

So it's not surprising that many people didn't like the idea of “hidden likes”, because people will start losing money. At the same time, Instagram will become cleaner in terms of content - there will be fewer blatantly customized articles, people will start paying more attention to the content rather than buying 30 Instagram likes. But is it worth it? After all, no one seems to have complained.

We are not talking about a complete rejection of likes yet, but the very fact of hiding them will radically change the mechanics of promotion on this site, and more importantly, the mechanics of advertising. Of course, the market will restructure and adapt to the new rules of the game. The fact that this restructuring will be painful is a fact, and this is eloquently evidenced by the current feedback on the function that has not yet been introduced.

It is quite possible that new solutions will be more adaptive and promising than the old and well-known promotion mechanisms. This is a complex question, but one thing can be guaranteed - the one who is quicker to adapt and offer an alternative will definitely win.

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